Handling complete India and Dubai digital platform of the company.
- Increased email database by 45% and handling 20k database
- Campaign reports generation
- Bulk email campaign schedule
- Handling UAE and India promotion email campaigns
- Increased email campaign open rate
- Designed, developed and implemented email marketing campaigns.
- Developed, implemented and managed all email marketing and lead generation strategies
- Automated email campaign to improve engagement
Search Engine Marketing
- Management of online marketing campaigns
- Strategic planning of SEO and PPC campaigns
- Analyzing performance of Search Engine Marketing Programs
- Conducting industry research
- Creative ad copy writing
- Writing analytical and monthly progress reports
Search Engine Optimization
- On page & Off page optimization
- Promotional campaign in Facebook, IG and LinkedIn ( Lead generation, Traffic and re-targeting campaign)
- Optimizing and tracking campaign
- A/B testing ads, landing page, content, etc to get both quality and quantity KPI (Clicks, Engagement, Impression, View, Lead)
- Creating weekly campaign reports
- Reporting directly to the company Director
- Campaign drive for events, webinars and product promotions
- Organic posts
- Community management
- Design posters for social media posts
- Handling all social media pages (India and UAE)
- Conducted 14 successful webinars
- Led company seminar in Pune and Bangalore
- Given strategy and budget calculation to the company where they can spend money on marketing to get better ROI or customer details
Public Relations Roles and Responsibilities
- Maintains the organization’s image and identity.
- Planning publicity strategies and campaigns.
- Updates and maintains organization’s digital content.