Akash Raj

Digital Marketer

My journey in Digital Marketing

Akash Raj B S

Digital Marketer


August 2021 - Present

Epsilon (Publicis Groupe)
Campaign Analyst 2
  • Building platform related solutions for full service customers.
  • Participate in Client meetings, manage Client mailing calendar, design templates,
    asset review, campaign creation, database segmentation (audience segmentation),
    internal UAT, oversee external UAT, change management, manage approval process,
    reports generation, QA, campaign scheduling, post deployment validation.
  • Training new employees to achieve performance objectives.
  • Awarded Employee of the Q2, Q3 Quality Rockstar & GEM award for performing great work.

April 2019 - August 2021

Swedish ME Steel & MENA Speakers
SENIOR Digital Marketing Specialist
  • Use of online resources to generate leads (emailing, newsletters, eBooks..)
  • Research, develop & manage all aspects of influencer campaigns, including outreach,
    contract negotiation and campaign tracking
  • Maintains and monitors paid search campaigns, keyword bids, account for daily and monthly budget caps, impression share, quality score and other important account metrics.
  • Develop and optimize website SEO in detail to identify on-page, off-page strategies and perform content maintenance and updates.
  • Increased organic traffic with 43% and reduced bounce rate with 22%
  • Managed Paid & Organic campaigns in social media channels and tracked performance including followers, views, engagement and Community management
  • Paid campaign in Facebook, Instagram and LinkedIn (Lead generation, Traffic and
    retargeting campaign)
  • Design posters for social media posts
  • Increased email campaign open rate and database by 45% and handling 20k database
  • Worked with a team to address media coverage and promotional opportunities, create publicity campaigns, and identify improvements in communications.
  • Analyzed consumer behavior to guide website content and design for optimal digital customer experience. (Tools: Google Analytics, Heatmap, Similarweb and more..)
  • Tracked organic and paid search traffic using a combination of Google Webmaster Tools, Google Analytics, Facebook Insights.
  • Developed, implemented, Automated and managed all email marketing.

April 2018 - March 2019

Paul Writer

Digital Media Specialist
  • Maintaining 80k database in Hubspot and Increased database by ^ 45%.
  • Managed email marketing & weekly newsletter campaigns for Manipal pro learn and IBM cloud storage.
  • Paid and organic campaign drive for events, webinars and eBook promotions.
  • Handling 5 online pages and 10 groups in all Social Media Channels.
  • Run lead generation ad campaign and strategies for 7 seminars & 40 webinars.
  • Perform search engine marketing and tracking performance metrics to refine PPC bids and budgets.
  • Develop and test new campaigns to better target users and improve overall ROI.
  • Managed influencer marketing campaigns across multiple verticals, including travel and hospitality, retail, finance, technology, and consumer goods.
  • Build and manage website, Job portal and landing pages for webinars, roundtable and events.
  • Manage multiple websites analytical reports for Paulwriter, Oracle #letstalkCX, Manipal ProLearn Talent Chronicles, LinkedIn APAC DIGI 100 and Adobe FAST100 websites.
  • On page and off page seo optimization.
  • Utilise Keyword research tools to track progress and performance.
  • Monitoring and tracking the performance of SEO campaigns, including site traffic, banner advert performance and back links.
  • Designing – Whiteboard animation, Magazine creation, social media posters, eBooks Video editing and promotional posters in Canva & Adobe suite.
Mar 2017 - Mar 2018


  • Worked on US mortgage process as Underwriter
  • Within six months of working on the floor, I was internally promoted from the doc review team
    to the underwriter team.
2014 - 2017


  • Developing and Maintaining the Social Media channels, Websites and running the paid promotion campaigns for educational institute, startups and food industries

  • Manage Facebook page Ballari Youth Junction with 24k followers with 4.6 Star rating.


SMM 85%
Email marketing and automation 85%
Audio/Video editing 76%
SEO 50%
Website building & handling 80%
Lead Generation 85%
Web Analytics 85%

knowledge of Tools

MS Dynamics (CRM)
Google Analytics
Google Adwords
Hubspot CRM
Adobe Suite


  • English
  • Hindi
  • Kannada
  • Telugu


  • Microsoft Certified Dynamics 365 (CRM)
  • Google Analytics for Beginners 
  • Advance Google Analytics
  • Social Media Marketing
  • Email Marketing
  • Search Engine Marketing
  • Google Adwords
  • SEO Fundamental Exam

About Me

To work in an environment where I get a chance to gain knowledge which can be shared and enriched, and where I can utilize my skills and expertise to the optimum towards achieving my goal.


Awards & Achievements

  • My Facebook page “Ballari Youth Junction” is awarded by Ballari ACP for most popular and best Social Media Page.
  • Winner of National Level Techno-Cultural Fest 2015 for Short Film making.
  • Awarded silver medal for National Level Presentation in National Integration Camp held in Assam, NCC.
  • N.C.C (National cadet corps) ‘B’ Certification holder with JUO Rank.


  • Bachelor of Business Management (BBM) – 201
  • NMINS – Diploma in Business Management, Business Administration and Management, General
Driving technology for leading brands
“Do something you are passionate about because it won’t feel like work. This way you will work harder and longer.”
Neil Patel