My journey in Digital Marketing
- Email Marketing
- Search Engine Marketing
- Social Media
- Video Creation
- SEO
- Website Building
- Magazine Creation
- Host Online & Offline events
- PR and Communications
Akash Raj B S
Senior Digital Media Specialist
Experience
August 2021 - Present
Epsilon (Publicis Groupe)
Campaign Analyst 2
- Participate in Client meetings, manage Client mailing calendar, asset review, campaign creation, database segmentation (audience segmentation), internal UAT, oversee external UAT, change management, manage approval process, reports generation, QA, campaign scheduling, post deployment validation.
- Building platform related solutions for full service customers
- End to end email marketing campaign management
- Design and Development of email templates using HTML, Edit plus.
April 2019 - August 2021
Swedish ME Steel & MENA Speakers
SENIOR Digital Marketing Specialist
Handling complete India and Dubai digital platform of the company.
Email marketing
- Increased email database by 45% and handling 20k database
- Campaign reports generation
- Bulk email campaign schedule
- Handling UAE and India promotion email campaigns
- Increased email campaign open rate
- Designed, developed and implemented email marketing campaigns.
- Developed, implemented and managed all email marketing and lead generation strategies
- Automated email campaign to improve engagement
Search Engine Marketing
- Management of online marketing campaigns
- Strategic planning of SEO and PPC campaigns
- Analyzing performance of Search Engine Marketing Programs
- Conducting industry research
- Creative ad copy writing
- Writing analytical and monthly progress reports
Search Engine Optimization
- On page & Off page optimization
Social Media
- Promotional campaign in Facebook, IG and LinkedIn ( Lead generation, Traffic and re-targeting campaign)
- Optimizing and tracking campaign
- A/B testing ads, landing page, content, etc to get both quality and quantity KPI (Clicks, Engagement, Impression, View, Lead)
- Creating weekly campaign reports
- Reporting directly to the company Director
- Campaign drive for events, webinars and product promotions
- Organic posts
- Community management
- Design posters for social media posts
- Handling all social media pages (India and UAE)
Website
- Built website https://yourdoseofmotivation.com for Collaborative book theme campaign
Events
- Conducted 14 successful webinars
- Led company seminar in Pune and Bangalore
- Given strategy and budget calculation to the company where they can spend money on marketing to get better ROI or customer details
Public Relations Roles and Responsibilities
- Maintains the organization’s image and identity.
- Planning publicity strategies and campaigns.
- Updates and maintains organization’s digital content.
April 2018 - March 2019
Paul Writer
Digital Media Specialist
Email Marketing
- Maintaining 80k database in Hubspot
- Handling Weekly newsletter
- Mailchimp and Mapp engage tools
- Automation Workflow
- Created email templates for IBM, Manipal pro learn and Censhare
Social Media
- Campaign drive for events, webinars and Ebook promotions
- Maintaining multiple online pages and groups in all Social Media Channels.
- Creating and maintaining social media campaigns in LinkedIn and Facebook (spent upto 2 Lakh/month)
- Expertise in lead generation ad campaign in social media platfom
Website
- Created lading pages for webinars, roundtable and events
- Manage Paul Writer Job Portal
- Manage and developed multiple websites
- Paulwriter, Oracle #letstalkCX, Manipal Pro Learn Talent Chronicles, APAC DIGI 100 and FAST100.
- Manage websites analytical reports
Search Engine Marketing
- Created and managed the company’s paid search campaign
- Analyzing performance of Search Engine Marketing Programs
- Develop and test new campaigns to better target users and improve overall ROI
Search Engine Optimisation
- Optimise keyword use and effectiveness
- Utilise Keyword research tools to track progress and performance
- Developed title tag, description of meta tags and highlighted and added relevant links to site
- On Page and Off Page Optimisation.
Public Relations
- Worked with team to address media coverage and promotional opportunities, create publicity campaigns, and identify improvements in communications.
- Handled Digital presence and print media for IBM, LinkedIn, Oracle and Manipal Pro learn seminars and events
- Worked with team and handled successfully around 30 webinars for IBM, LinkedIn, Oracle, Manipal Pro learn and Cvent
Other Activities
- Videos creation like whiteboard animation
- Magazine creation for IBM and Manipal Pro Learn
- Design banners and promotional posters
- Manage company database
- Event oranisation: Brand Summit 2019 (Bengaluru and Delhi), Manipal Pro Learn Roundtable, Oracle Roundtable and Futurist Business Conclave 2018
Mar 2017 - Mar 2018
Infosys
Worked on US mortgage process
2014 - 2017
Freelance
- Developing and Maintaining the Social Media channels, Websites and running the paid promotion campaigns for educational institute, startups and food industries
- Manage Facebook page Ballari Youth Junction with 24k followers with 4.6 Star rating.
Skills
SMM 85%
Email marketing and automation 85%
Audio/Video editing 76%
SEO 50%
Website building & handling 80%
Lead Generation 85%
Web Analytics 85%
knowledge of Tools
Socialpilot
4/5
Hootsuite
4/5
Sprinklr
4/5
Google Analytics
4/5
Google Adwords
3/5
Mailchimp
4/5
Mapp
4/5
Animaker
4/5
Surveygizmo
4/5
Hubspot CRM
4/5
Wondershare
5/5
Adobe Suite
3/5
Lucidpress
4/5
Canva
4.5/5
Zoom
4/5
Languages
- English
- Hindi
- Kannada
- Telugu
Certificates
- Google Analytics for Beginners
- Advance Google Analytics
- Social Media Marketing
- Email Marketing
- Search Engine Marketing
- Google Adwords
- SEO Fundamental Exam
About Me
To work in an environment where I get a chance to gain knowledge which can be shared and enriched, and where I can utilize my skills and expertise to the optimum towards achieving my goal.
Contact
- akashbs0909@gmail.com
- +91 7848999964
- +91 7676432952
Awards & Achievements
- My Facebook page “Ballari Youth Junction” is awarded by Ballari ACP for most popular and best Social Media Page.
- Winner of National Level Techno-Cultural Fest 2015 for Short Film making.
- Awarded silver medal for National Level Presentation in National Integration Camp held in Assam, NCC.
- N.C.C (National cadet corps) ‘B’ Certification holder with JUO Rank.
Education
- Bachelor of Business Management (BBM) – 201
- NMINS – Diploma in Business Management, Business Administration and Management, General
“Do something you are passionate about because it won’t feel like work. This way you will work harder and longer.”
Neil Patel
