Akash Raj

Digital Marketer

My journey in Digital Marketing

Akash Raj

Akash Raj B S

Senior Digital Media Specialist



August 2021 - Present

Epsilon (Publicis Groupe)
Campaign Analyst 2
  • Participate in Client meetings, manage Client mailing calendar, asset review, campaign creation, database segmentation (audience segmentation), internal UAT, oversee external UAT, change management, manage approval process, reports generation, QA, campaign scheduling, post deployment validation.
  • Building platform related solutions for full service customers
  • End to end email marketing campaign management
  • Design and Development of email templates using HTML, Edit plus.

April 2019 - August 2021

Swedish ME Steel & MENA Speakers
SENIOR Digital Marketing Specialist

Handling complete India and Dubai digital platform of the company.

Email marketing 

  • Increased email database by 45% and handling 20k database 
  • Campaign reports generation
  • Bulk email campaign schedule 
  • Handling UAE and India promotion email campaigns 
  • Increased email campaign open rate 
  • Designed, developed and implemented email marketing campaigns.
  • Developed, implemented and managed all email marketing and lead generation strategies
  • Automated email campaign to  improve engagement

Search Engine Marketing 

  • Management of online marketing campaigns
  • Strategic planning of SEO and PPC campaigns
  • Analyzing performance of Search Engine Marketing Programs
  • Conducting industry research
  • Creative ad copy writing
  • Writing analytical and monthly progress reports

Search Engine Optimization 

  • On page & Off page optimization

Social Media

  • Promotional campaign in Facebook, IG and LinkedIn ( Lead generation, Traffic and re-targeting campaign)
  • Optimizing and tracking campaign 
  • A/B testing ads, landing page, content, etc to get both quality and quantity KPI (Clicks, Engagement, Impression, View, Lead)
  • Creating weekly campaign reports 
  • Reporting directly to the company Director 
  • Campaign drive for events, webinars and product promotions 
  • Organic posts 
  • Community management 
  • Design posters for social media posts
  • Handling all social media pages (India and UAE)




      • Conducted 14 successful webinars 
      • Led company seminar in Pune and Bangalore
      • Given strategy and budget calculation to the company where they can spend money on marketing to get better ROI or customer details

Public Relations Roles and Responsibilities

      • Maintains the organization’s image and identity.
      • Planning publicity strategies and campaigns.
      • Updates and maintains organization’s digital content.

April 2018 - March 2019

Paul Writer

Digital Media Specialist

Email Marketing

    • Maintaining 80k database in Hubspot
    • Handling Weekly newsletter
    • Mailchimp and Mapp engage tools
    • Automation Workflow
    • Created email templates for IBM, Manipal pro learn and Censhare

Social Media

    • Campaign drive for events, webinars and Ebook promotions
    • Maintaining multiple online pages and groups in all Social Media Channels.
    • Creating and maintaining social media campaigns in LinkedIn and Facebook (spent upto 2 Lakh/month)
    • Expertise in lead generation ad campaign in social media platfom


    • Created lading pages for webinars, roundtable and events
    • Manage Paul Writer Job Portal
    • Manage and developed multiple websites
    • Paulwriter, Oracle #letstalkCX, Manipal Pro Learn Talent Chronicles, APAC DIGI 100 and FAST100.
    • Manage websites analytical reports 
Search Engine Marketing

    • Created and managed the company’s paid search campaign
    • Analyzing performance of Search Engine Marketing Programs
    • Develop and test new campaigns to better target users and improve overall ROI

Search Engine Optimisation

    • Optimise keyword use and effectiveness
    • Utilise Keyword research tools to track progress and performance
    • Developed title tag, description of meta tags and highlighted and added relevant links to site
    • On Page and Off Page Optimisation.

Public Relations

    • Worked with team to address media coverage and promotional opportunities, create publicity campaigns, and identify improvements in communications.
    • Handled Digital presence and print media for IBM, LinkedIn, Oracle and Manipal Pro learn seminars and events 
    • Worked with team and handled successfully around 30 webinars for IBM, LinkedIn, Oracle, Manipal Pro learn and Cvent

      Other Activities

    • Videos creation like whiteboard animation
    • Magazine creation for IBM and Manipal Pro Learn
    • Design banners and promotional posters
    • Manage company database
    • Event oranisation: Brand Summit 2019 (Bengaluru and Delhi), Manipal Pro Learn Roundtable, Oracle Roundtable and Futurist Business Conclave 2018
Mar 2017 - Mar 2018


Worked on US mortgage process

2014 - 2017


  • Developing and Maintaining the Social Media channels, Websites and running the paid promotion campaigns for educational institute, startups and food industries

  • Manage Facebook page Ballari Youth Junction with 24k followers with 4.6 Star rating.


SMM 85%
Email marketing and automation 85%
Audio/Video editing 76%
SEO 50%
Website building & handling 80%
Lead Generation 85%
Web Analytics 85%

knowledge of Tools

Google Analytics
Google Adwords
Hubspot CRM
Adobe Suite


  • English
  • Hindi
  • Kannada
  • Telugu


  • Google Analytics for Beginners 
  • Advance Google Analytics
  • Social Media Marketing
  • Email Marketing
  • Search Engine Marketing
  • Google Adwords
  • SEO Fundamental Exam

About Me

To work in an environment where I get a chance to gain knowledge which can be shared and enriched, and where I can utilize my skills and expertise to the optimum towards achieving my goal.


Awards & Achievements

  • My Facebook page “Ballari Youth Junction” is awarded by Ballari ACP for most popular and best Social Media Page.
  • Winner of National Level Techno-Cultural Fest 2015 for Short Film making.
  • Awarded silver medal for National Level Presentation in National Integration Camp held in Assam, NCC.
  • N.C.C (National cadet corps) ‘B’ Certification holder with JUO Rank.


  • Bachelor of Business Management (BBM) – 201
  • NMINS – Diploma in Business Management, Business Administration and Management, General
“Do something you are passionate about because it won’t feel like work. This way you will work harder and longer.”
Neil Patel